Creative problem solver. I design innovative solutions for everyday challenges. 

I have over four years of experience managing and mentoring designers. I like to think of myself as a 'cheerleader' or 'hype person' for my teams. I balance coaching and transformational management styles, focusing on each individual’s professional growth and development while emphasizing design craft and strategy. I believe that trust, transparency, and collaboration are the foundational elements for success. My goal is to provide clear direction and continuous feedback while establishing a positive environment where everyone feels supported, heard, and empowered to excel.

I leverage insights and research to create impactful designs, confidently navigating ambiguity while learning through experimentation and constant iteration. Throughout the design process, I challenge my team's design rationale and how we incorporate insights into our design decisions. Additionally, I support and educate businesses on the crucial significance of data-driven design and product management.

I have led cross-functional teams in defining and aligning product strategies and visions for both on and offline customer journeys. I effectively collaborate with team members and senior stakeholders to prioritize features, develop and influence roadmaps, and oversee successful product launches and support long-term business growth.

I'm a service designer at heart, focused on solving problems from various facets of a business in a channel-agnostic way to improve key friction points for end-users or audiences. Whether it involves using beacon technology for real-time communications in a Disney park or enhancing the shopping experience in stores, or streamlining the mental math of comparing prices for prescriptions at the pharmacy, I analyze existing behaviors and explore how technology can complement or enhance those experiences.

As Tony Fadell once emphasized, "It's easy to solve a problem that everyone sees, but it's hard to solve a problem that almost no one sees." I am passionate about leveraging insights through multiple methodologies and tools, such as service blueprinting, to identify touchpoints and interactions that reveal underlying pain points or friction for end-users. I am passionate about translating these insights into hypotheses and opportunities to improve every aspect of a customer’s journey.